Creating a professional web site is only part of having an effective solution, the most important aspect must be to attract customers to your web site. The most efficient way is to have your web site and its pages registered with search engines like ʻGoogleʼ and to monitor and track your activity.
To enable this to be done easily, Corelliʼs web solution prompts you to enter the necessary keywords and page description and then provides a simple click to submit the page to the search engine. This can be done at site level, page level and even product level to promote your site as efficiently as possible.
Our goal is simple: to make the Internet an accessible and successful addition to all businesses. This means making your website attractive and visible to browsers by using natural Internet Search Engine Optimisation (SEO) and Paid Advertising methods such as Pay Per Click.
As leading Internet marketing and Search engine optimisation specialists in the industry we can help drive more unique visitors to your website. Web marketing is far more complex than simple submissions to search engines. To achieve increased volumes of traffic, your website needs to be engineered for searching: we can help! Welcoming you and your business to the Internet through successful Organic and Paid Marketing.
Definition: "A system where an advertiser pays an agreed amount for each click someone makes on a link leading to their web site". This is also sometimes known as Cost per click (CPC).
Pay per click can play an important part in a traffic generation strategy for small and medium sized businesses (SMEs). In particular it can be very cost effective for local marketing, i.e. where the target audience is within a specific geographical area.
It also has the great benefit of being immediate, and controllable. This control makes it ideal for seasonal marketing as well.
The success of a pay per click campaign is dependent on a number of factors:
- Keyword analysis - to find relevant terms
- Creating effective adverts
- Creating effective headlines
- Managing the budget
- Analysing the results
Corelli provides a managed service for pay per click campaigns. If you would like to discuss this for your needs, please give us a call on or contact us via our online enquiry form.
Definition: "A raw count of how "popular" a page is based on the number of backlinks it has. It does not factor in link context or link quality, which are also important elements in how search engines make use of links to impact rankings"
Inbound links are considered by the search engines as a vote for your site. Currently, this is one of the most important aspects of traffic generation. However, how these links are obtained is also an important factor, and the quality of the link, and the site from which it comes, can make a big difference.
Measure your success with Analytics and your ROI
At Corelli, we aim to help you build a high quality website that will receive large volumes of targeted traffic utilizing appropriate search engine optimization techniques with the assistance of keyword research tools, content analysis, links, etc...
Undoubtedly, there is a lot of skill and experience to achieve a successful web site in terms of generating organic traffic, this needs to be monitored and constantly tweaked. We use the market leading tool Google Analytics to assess progress in making your web site work.
Google Analytics provides information about visitors to your web site.
The information includes details of the number of visitors on a daily basis over a period of time that you define.
The analysis includes:
- The number of visitors on a daily basis over a period of time that you define.
- The number of page views.
- The average number of pages viewed per visit.
- The Bounce Rate (The number of visitors who look at one page and do not delve further into the Web site.
- The average time per visit.
- The countries that visitors come from.
- The towns that visitors come from.
- The number of new and repeat visitors.
- The search engines used by visitors to find your site.
- The keywords used by visitors to find your site.
A website should look good but also be found by search engines
Creating a professional web site is only part of having an effective solution, the most important aspect must be to attract customers to your web site. The most efficient way is to have your web site and its pages registered with search engines like ‘Google’.
To enable this to be done easily, Corelli’s web solution prompts you to enter the necessary keywords and page description and then provides a simple click to submit the page to the search engine.
This can be done at site level, page level and even product level to promote your site as efficiently as possible.
Take a look at some of our optimised web sites.
It's not just good enough to make a site look pretty, it ONLY works when people come and visit you and they only visit you when they find you in the search engines.
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